Hola coffee friends,
Ever wonder how we approach a brand-new coffee here at El Parche? It’s not just a roast-and-hope situation—there’s a lot of curiosity and intention behind each batch. Here’s a little look behind the scenes:
When a new coffee arrives, we start by getting to know its background—what variety is it, where was it grown, how was it processed? All those details give us hints about the coffee’s potential.
Then we get into the technical stuff. We measure things like moisture, density, and screen size—these numbers help us predict how the coffee will behave in the roaster and what kind of energy or airflow it might need.
One of the most useful tools we have is our sample roaster. It allows us to test different roast styles without using a large amount of coffee. It’s the best way to experiment, to see how the coffee responds, and to dial in what we want to highlight—whether that’s sweetness, body, brightness, or balance.
From there, we might look back at other coffees we’ve roasted with similar characteristics. That past experience gives us a starting point. But we always treat each coffee as unique—we roast, cup, adjust, and do it again until it’s tasting how we want it to.
It’s a process that takes time, care, and a lot of slurping—but it’s how we make sure every coffee we share with you is showing its best.
Gracias for being part of the journey,
—Jorge & the El Parche team ☕️